In the summer of 2023 our founder, Dave Miller decided to open a new chapter in life and tackled his on going battle with alcohol abuse. During this time while getting closer to God and discovering the peacefulness on the other side of his addiction is where the The Self Care Era Collection was birthed; with the sole intension to promote mental, physical and spiritual health awareness. We understand that when you feel good you look good and when you look good you feel even better. We look forward to help inspire and bring awareness so we all can live a healthier lifestyle.